Improving Woocommerce Checkout Conversion with a Custom Error Message

Published on:
July 23, 2014

Woocommerce is awesome.  My favorite e-commerce structure for myself and clients.  It does however, have some issues with conversion, particularly in the checkout process of Authorize.net and other payment gateways that accept credit cards.

Here's the issue... when a potential customer goes to checkout in a Woocommerce store (with for example Authorize.net payment gateway plugin), and puts in their credit card data, the error that Woocommerce provides is less than satisfactory.  It says something along the lines of, "An error occurred, please try again or try an alternate form of payment."  Pretty vague, and not very friendly to potential customers who are having trouble.

So, what to do?  Create a quick and easy function in php to add to your Child theme functions.php file (always use a child theme to keep your changes with your WordPress theme upgrade-safe!)

Here it is -

// alter the subscriptions error
function my_woocommerce_add_error(
$error ) {
if( 'An error occurred, please try again or try an alternate form of payment.' == $error ) {$error = 'This is where you're new error message will go, if you have any trouble - contact 555-555-5555.  Please verify your CVV/CVC code is correct, as well as your billing address matches the card account.';
} return $error; }
add_filter( 'woocommerce_add_error',
'my_woocommerce_add_error' );

 

A couple things here... if the error message is different in your checkout, make sure to change it, or your new custom error message won't work properly.  Also, as I added in the example above, a phone number to call, and a mention of the CVV/CVC 3 digit code, which is often the issue.

These steps should have you converting a little better when customers have credit card payment issues.  Give me a call at 415-237-3932 if you need help with your WordPress and/or Woocommerce website.

About the Author:
Justin Murray
Justin Murray

Justin Murray is the Owner and operator of Kickin Knowledge, a San Diego web design, development, and marketing company. With over 8 years of online marketing and website experience, Justin has a passion for building and promoting businesses on the internet. Justin studied Computer Science from Coleman University, with a concentration in Computer Networking, where he achievied certifications in A+ Computer Repair, as well as CompTIA Certifications in Computer Security and Networking.  Considered a "jack of all trades" when it comes to websites, Justin brings experience and dedication to Kickin Knowledge. Kickin Knowledge proudly specializes in Wordpress, Woocommerce, E-commerce, SEO, and PPC (pay per click like Google Adwords) marketing services.

Email Justin:

Questions? Call (415) 237-3932

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