Essential E-Commerce Icons, Security Badges, and Call-to-Actions

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Are you interested in the best e-commerce icons, security badges and call-to-actions?  I’ve researched the best embeddable icons and badges, so that e-commerce owners may make the best selection for their online store.  The visual aspect of an e-commerce website is one of the most often overlooked and misunderstood concepts.  Visitors need to feel safe and secure, while having a memorable experience.  At the same time they have to be driven towards your purchase process.  I recommend reviewing your favorite e-commerce websites, and notice if you see any similarity between the icons for security scans, SSL, social media buttons, etc.  I’m betting that you will see many that I have listed and pointed out in the imagery below.

Let’s start by taking a look at our favorite selection of e-commerce icons and security badges.  Chances are, if you already have an SSL certificate for your secure checkout process, then you already have a SSL badge to add to your footer, or perhaps your right or left website sidebar.  The position varies depending on the design of your website, but it’s a good call to add the clickable SSL javascript provided by Comodo SSL, Godaddy SSL, or any of the other large name providers.  Other providers of icons and security badges are Trustwave, TRUSTe, McAfee Trustmark and the Better Business Bureau.

When I began writing this blog post, I intended to get screenshots of each security badge, some SSL badges, etc.  Instead, I found them all on the Godaddy SSL  product page, so I took a screenshot with Fireshot (an awesome firefox add-on), and used arrows to pick apart the some of the important visual accreditation.  Godaddy has an incredible product page here, with an aim of converting you to purchase an SSL, preferably the more expensive one.  Check out my edited screen shot below:

 

 Godaddy ecommerce icons and visual accreditations

Godaddy Ecommerce Icons and Visual accreditation

 

About the Author:

Justin Murray is CEO of KickinKnowledge, Web Developer, Designer, Marketing Jack of all Trades. Specializing in SEO Consulting and Ecommerce Consulting.

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