Top 50 Tips, Tools and Plug-ins for WordPress Conversion Optimization

When it comes to making your website conversion rates significant, you need to give it a competitive edge. This is not complicated, but if you are not well equipped, you can find it difficult to navigate. Well, here are the best tips and tools you can make use of to accomplish your WordPress conversion optimization.

1. Tips on WordPress optimization

Making your WordPress website stand out and earn a high conversion rate does not come easily, but several techniques can be very useful in getting you to that goal.

Appropriate CRO approach
The Conversion Rate Optimization process should be straightforward, orchestrated with clear goals and the objectives of the website in mind.

Focus on getting the right traffic
Focusing on getting the right traffic is more important than getting a huge amount of traffic that will bounce without engaging with your content or taking action on your site.

Trust Signals
Having element such as reviews and badges that promote trust are essential. These are especially important when you want people to spend money on your e-commerce website.

Relevant information is paramount
The content on your website has to be relative to the reader. If the content on a webpage doesn't meet a website visitor's expectations, they will very likely leave soon after arriving.

Content planning
When planning the content for your site, you should make sure your content is rich with pertinent information, compelling images and / or videos. If you need direction, look at successful competitors in your niche. You want to be able to write content that is as good or better than theirs. If you are experienced in your field already, then you will have a lot of unique information to share. If you are not, do your research. You can hire people to do research for you or even write the content for your pages.

Landing pages
Landing pages are pages where visitors land on from outside of your website. Your title and description of those pages on the referring source should match the content on the landing pages. Any page that is indexed by Google (Most will be by default unless you have specifically requested that it not be indexed in settings) has the potential to be a landing page. Sometimes you will link to specific pages from paid ads and social media.

Make calls to action
These should be prominent. Use active verbs linked to a value proposition. Ensure they stand out from the rest of the page and ensure that all content on the page leads to your call to action. It's recommended to have your call to action above the fold. The fold is the top part of the website you see before scrolling.

Easy navigation
Ensure users have clear and coherent navigation through your website. Put related links in sub-menus to avoid having too many links on your top level navigation. Interlink related pages on your website within your content.

Every element has a role
Check to ensure that every item on your website has a useful contribution to your site’s goals. Extra elements have the potential to distract visitors and also slow down a website's load speed.

Technical check
The technical aspect of the site requires close attention since this has an effect on search engines ranking and website load speed.

Boosting your website speed
Site speed is crucial as a lagging site may cause visitors to bounce (leave without interacting with your website) before your webpage finishes loading. Making sure your images are appropriately sized and compressed will aid greatly website load time.

Caching
Caching stores data from your website on a users computer which speeds up load times on return visits.

Content delivery network
A CDN delivers content to a user from worldwide network of servers based on the user's geographic location instead of storing them on the host server. This is essential for reducing latency in browsing.

2. Tools and plug-ins to use on your WordPress site

There are several tools and plugins that assist in helping you to achieve higher conversion. Some use popup which we recommend using with caution on mobile as Google is potentially penalizing mobile sites with pop-ups that interfere with a user's ability to access the content on that website. Many of these offer overlapping features and fit into more than one category. You can test, read reviews and choose which ones you want to try out.

A/B Testing, Analytics and Optimization

Nelio AB Testing
If you need an A/B testing and a conversion rate optimization as well as a heatmap design for WordPress, Nelio has the goods.

Marketizor
Marketizor features a/b testing, online surveys to learn ore about your customers and advanced segmentation.

Hot Jar
Hot Jar provides heatmaps, conversion funnels, form analysis, and feedback polls and surveys.

Simple Page Tester
This plugin is quick and straightforward when it comes to setting up split tests for your site, helping you get the results in three steps. Moreover, it comes with a guide to help you in running your tests.
Good maintenance of your WordPress website could mean the difference between achieving successful conversions, than retrogressing on the same spot. It is apparent that with these tips, tools and plugins on board, you can get where you want to be effortlessly.

AB Press Optimizer
This optimizer offers many features to increase a website's conversions.

SideOffer
You can use this sliding side tab for generating conversions by displaying your call to action in a more visible way for your visitors.

SumoMe
SumoMe is a suite of tools the offers everything from heatmaps to lead capture.

Clickmap
An ideal option for your WordPress site heatmaps, you just sign up for a free account and get to click and scroll tracking.

Inbound Plugin Suite
This plugin suite can help in customizing templates, running A/B tests, monitoring stats on your website.

PlugMatter
This plugin creates pricing tables with conversion optimization features.

Market Optimizer
Market Optimizer offers complete a/b testing and conversion optimization. This plugin also integrates with Gravity Forms.

Title Experiments
This plugin allows you to split test your page and post titles.

SES Theme Split Test
You can split test your them with SES Theme Split Test.

Website Speed

Tinypng
This is our favorite image compression tool. If your page doesn't load fast, your visitor may not take the time to stick around, much less convert. The results are consistently indistinguishable from the original image and the reduction in image size is often quite amazing!

Wp-Rocket
Wp-Rocket is an option we use for caching on your WordPress website. It offers several options to improve the caching on your website.

WordPress Super Cache
If you need a plugin that can create static HTML files for the users who are not logged in, then it has to be this one. You may need to configure several aspects, but its performance is worth it.

MaxCDN (Stack Path)
MaxCDN, now known as StackPath is one option you can use for CDN purposes. They can deliver content to a user as quickly as possible using their global network.

Cloudflare

CloudFlare is another popular CDN you can use to deliver content.

Landing page builders

Keyword Landing Page Generator
This tool enables you to have one landing page but offers various versions that are depended on the keywords, which means you can show visitors the customized versions separately.

OptimizePress
If you want to create landing and sales pages or membership portals, then this plugin can come to your rescue.

Lead pages
This includes a simple landing page builder to enable you to create and publish them within minutes. It also comes with a popup and can capture information from mobile users through SMS.

Unbounce
Built by landing page experts, this plugin is developed to ease customization of the landing page and easier publishing on WordPress. What’s more, you can manage your pages from the plugin.

WP Landing Page
If you want to create an easy and efficient landing page, this tool is a good option. It contains features that enable you to monitor, test, and continually improve conversion of these landing pages.

Woo Commerce

WooCommerce Landing Page Generator
This tool helps you create landing pages for a WooCommerce shop by using UTM codes, URL parameters or Key Words.

Recart
Also known as GhostMonitor, recart makes more revenues for WooCommerce stores by sending an email to visitors who did not complete their purchase. Sometimes visitors get distracted or have a problem with checkout. This can help those visitors as well as those that need to see the product one more time before deciding to purchase.

Abandoned Cart for WooCommerce
This is an alternative to GhostMonitor. Both of these plugins will send an email to visitors that were a step away from purchasing.

AutomateWoo
AutomateWoo calls itself the all in one WooCommerce marketing plugin. It boasts several features including cart abandonment, SMS notification, vip customers, subscription automation and more.

Currency Converter Widget
Currency Converter Widget is a dynamic currency switcher. This is helpful for visitors who are reluctant to purchase when prices are not in their native currency.

WooCommerce MailChimp
If you are a MailChimp user, this plugin will allow you subscribe visitors to a MailChimp list at various points in the check out process.

MailPoet
If you don't use MailChimp, the MailPoet add-on for WooCommerce will let customers subscribe to your mail list as they checkout on your WooCommerce website.

Lead Generation

Optin Monster
This WordPress lead generation and popup plugin is used on about 276,000 sites, offering different types and A/B testing.

Thrive leads
These include several CRO options that can help build your list quite fast. Besides, it can also work well with email marketing.

Bloom
The bloom Email plugin is an ideal go-to choice for automatic popup and fly-ins. It lets you display unique offers and forms based on visitor location and interaction.

Hello Bar
Hello bar collects subscriber information and sends it to your email list software.

Magic Action Box
This is a lead generation plugin with opt-in boxes, can work with Gravity Forms and further allows you create WordPress feature boxes.

Visitor Communication

Client Relations Factory
This valuable tool is a Virtual Robot that you can integrate into WordPress.

Callmaker
This tool provides an ideal service, with up to 50% addition incoming sales calls, thanks to its automatic callback feature.

Facebook Messenger
Over 1 billion people are on Facebook. You can use their messenger program to talk to clients directly from your website. This isn't a plugin but you can read a tutorial on how to integrate messenger into your website.

Social Sharing

Monarch Social Sharing Plugin
This plugin comes with several options that allow you place buttons and share bar as you deem fit.

TweetDis
This plugin is useful for creating a great design for tweet quotes.

SEO

Yoast SEO
This is your top SEO plugin, which featuring prompting for keyword optimization as well as content optimization and description writing. Further, it can integrate social cards and notifies you if your page is well optimized or not.

All in One SEO
All in One SEO is another plugin you can use to optimize your site. They are the only free SEO plugin to also provide SEO Integration for e-Commerce sites, including WooCommerce.

There are many actions you can take and tools you can utilize to optimize conversion on your WordPress website. We ended up with more than 50 and these are but a few. If you need help navigating the road of WordPress optimization for your website, you can contact us here.

Hootsuite Review & Top 5 Creative Strategies for Success

Hootsuite is generally recognized as a "Social Media Management Platform", and it is awesome! It offers so many great resources to manage numerous different social media platforms at the same time. Once you login to Hootsuite, there's a lot going on and it might look a bit confusing. That's where this post comes in handy.

Through all the plugins and shortcuts on Hootsuite, there is most definitely a strategy to be successful. Below are 5 unique creative strategies for success on the platform.

1)  Pick and choose your social platforms wisely. There are a lot of options out there in the world of social networks. Some platforms are better for certain things than others. If you choose to incorporate too many platforms, then you're Hootsuite is going to become very confusing very fast. We recommend to choose 2-3 platforms and dominate them, and then maybe add more.

2)  Create streams in Hootsuite to help optimize your strategy. The platform allows you to manage up to 100 different social networks at the same time such as Facebook, Twitter, Google+, YouTube, Linkedin, Pinterest, Mail Chimp and many more. On top of that, you are able to track different keywords such as "competitors" or "targets" on Twitter. This allows you to track a specific competitor and see what they are posting daily.  The "targets" stream allows you to track specific keywords, so every time someone uses 'online marketing' or 'broken website', that tweet will pop up. Then it's your job to reach out to those potential customers.

3)  Schedule multiple posts at the same time. Hootsuite gives you the ability to schedule posts in advance and schedule multiple posts at the same time. This is a great tool for staying organized and staying on the ball. It allows you to really focus on your strategy and develop a long term plan with a variety of content.

4)  Develop different content for different platforms. Hootsuite allows you to post to numerous different social networks at the same time, but that doesn't mean you should be posting the same content to Facebook, Twitter, and Google+. Why not develop a different content strategy based on what fits best with that specific platform? For example, Google+ allows for 'gifs' while Facebook does not. Facebook, Twitter, and Google+ recognize hashtags while Linkedin does not. Hootsuite gives you the opportunity to develop specific content strategies for each platform, and it makes it easy too!

5)  Cross promote on numerous platforms. If you have 5 different social platforms listed on your Hootsutie, sometimes you might want to post the same content to a few different platforms. Hootsuite allows you to easily cross promote between social networks with a click of a button. You can write a post and then decide to release it on Twitter, Google+ and Facebook at the same time. Cross promoting content is a great tool to help you manage your posting.

Overall Hootsuite is a great platform that helps optimize your social media strategy. The keyword in the last sentence is 'social media strategy'. Before you're able to use Hootsuite, it's best to come up with a  strategy so you don't get overwhelmed with all Hootsuite has to offer. There are a lot of tricks and great tools on the platform, so once you have a vision and you're ready to execute, Hootsuite is there to help you!

Track Phone Calls from your WordPress Website with CallRail

Are you looking for a more clear ROI from your online marketing? Your business should be tracking phone calls from your website and other online marketing channels. It's cheap, easy to setup, and allows for optimal refinement of your marketing campaigns.

CallRail is the answer.

Trusted by more than 10,000 companies, CallRail tracks phone calls from your website, records them, and gives you the analytics.

CallRail offers the following:

Let's run through an example of how to get started. First, you decide you want to somehow track your business phone calls to produce more leads. So you search the internet, find CallRail and sign up. You talk with a rep and they integrate your entire website including your WordPress, Google Analytics, KissMetrics, Salesforce, and Google Adwords. Now your on a roll. They even give you a toll-free number to track and walk you through voicemail transcription. You're very excited and the rep has even more great news: it doesn't cost your anything because you have a 14 day free trail. She then explains that you can set up notifications, block and filter calls, and receive real time statistics. She gives you your username and password sets you on your way to check out the CallRail analytics. It's as easy as that! KickinKnowledge will even help guide you through this process, and ensure the website/analytics integration goes worry-free.

This platform is a no brainer. It will increase the value of your Google Analytics data almost instantly and gives you the opportunity to properly measure your conversion rate. From visitor and keyword call tracking to dynamic website call tracking to static and offline call tracking, CallRail covers all angles and gives you the best results! Give us a call today at 415-237-3932 and we can help you integrate Callrail with an effective online marketing plan.

Improving Woocommerce Checkout Conversion with a Custom Error Message

Woocommerce is awesome.  My favorite e-commerce structure for myself and clients.  It does however, have some issues with conversion, particularly in the checkout process of Authorize.net and other payment gateways that accept credit cards.

Here's the issue... when a potential customer goes to checkout in a Woocommerce store (with for example Authorize.net payment gateway plugin), and puts in their credit card data, the error that Woocommerce provides is less than satisfactory.  It says something along the lines of, "An error occurred, please try again or try an alternate form of payment."  Pretty vague, and not very friendly to potential customers who are having trouble.

So, what to do?  Create a quick and easy function in php to add to your Child theme functions.php file (always use a child theme to keep your changes with your WordPress theme upgrade-safe!)

Here it is -

// alter the subscriptions error
function my_woocommerce_add_error(
$error ) {
if( 'An error occurred, please try again or try an alternate form of payment.' == $error ) {$error = 'This is where you're new error message will go, if you have any trouble - contact 555-555-5555.  Please verify your CVV/CVC code is correct, as well as your billing address matches the card account.';
} return $error; }
add_filter( 'woocommerce_add_error',
'my_woocommerce_add_error' );

 

A couple things here... if the error message is different in your checkout, make sure to change it, or your new custom error message won't work properly.  Also, as I added in the example above, a phone number to call, and a mention of the CVV/CVC 3 digit code, which is often the issue.

These steps should have you converting a little better when customers have credit card payment issues.  Give me a call at 415-237-3932 if you need help with your WordPress and/or Woocommerce website.

Wooing Business into Ecommerce Prosperity

 

 

Wooing Business Into Ecommerce Prosperity With Woocommerce
By: Justin Michael Murray

Business trends in the current day and age have changed tremendously with the influx of internet technology and online communication. The internet has become the home for marketing and promotion of business products. It is possible for a Small business to explode into a multi-billion profit entity through effective use of the online platform for marketing. The market will only increase, but must be harnessed with ecommerce for small business. Ecommerce is simply 'the' best way to get your business visible and to attract attention of your potential customers. Ecommerce refers to operating business electronically, primarily over the Internet and with the capacity to get your products "floorspace" on the internet marketing platforms like search engines, social media networks, web pages, blogs, and business directories. You can also define it as buying and selling products and services through the electronic channels. There is nothing more convenient as ecommerce because of the expanding market, 24 hour product availability, and global reach in real time. Small, medium, and larger businesses are increasingly using the innovative ways of the internet to provide consumers with faster online business solutions.

The trick of getting ecommerce for small business booming lies in WordPress with the amazing Woocommerce plug-in extension. It's very important to note that ecommerce works best when you take into considerations the aspects of clean design, fast performance, and visitor captivation. When your business is online some of the things you need to do to attract traffic visibility include beauty and easy access to information on products. This is where the brilliant Woocommerce themes available comes in. Most businesses use WordPress ecommerce since it's very easy to operate and easier for the traffic to access necessary information. I've taught small business owners how to manage their own store in less than 2 hours of training!

Woocommerce is one of the most popular ecommerce plug-ins for WordPress. This is what transforms a WordPress small business website to a serious ecommerce store with easy management, a solid seo foundation, schema data (stars in Google search for products), and all the bells and whistles that an online store requires. With the help of the Woocommerce plugins the WordPress eCommerce become a fast and inexpensive way to get your products selling beautifully, yet feature-rich solution. As long as you pick a responsive theme (which you should!), then the store will be mobile and tablet friendly. This is extremely important in this day and age of iphones, androids, ipads, and desktops. Woocommerce extension plugins provide the best features to keep your store competing on many different levels. It has social media integration, Google Analytics e-commerce tracking, security to a WordPress Sucuri standard, comprehensive store management, tax & Shipping options, and a plethora of payment gateways. It's also quite conversion friendly, with one page checkout and plenty of room for product images and descriptions. Woocommerce and WordPress in general is developer friendly, so the market and rates are very competitive, equaling cheaper customizations to the theme (design) or coding (functionality) Now is the time for your business to jump into thinking about the possibility of an online store.

Thank you for reading!

Justin Murray

Owner of Kickin Knowledge

- E-Commerce Consultation & Development

Take your business to the next level and learn more about Woocommerce for small business at http://KickinKnowledge.com

Article Source: Wooing Business Into Ecommerce Prosperity With Woocommerce

Essential E-Commerce Icons, Security Badges, and Call-to-Actions

Are you interested in the best e-commerce icons, security badges and call-to-actions?  I've researched the best embeddable icons and badges, so that e-commerce owners may make the best selection for their online store.  The visual aspect of an e-commerce website is one of the most often overlooked and misunderstood concepts.  Visitors need to feel safe and secure, while having a memorable experience.  At the same time they have to be driven towards your purchase process.  I recommend reviewing your favorite e-commerce websites, and notice if you see any similarity between the icons for security scans, SSL, social media buttons, etc.  I'm betting that you will see many that I have listed and pointed out in the imagery below.

Let's start by taking a look at our favorite selection of e-commerce icons and security badges.  Chances are, if you already have an SSL certificate for your secure checkout process, then you already have a SSL badge to add to your footer, or perhaps your right or left website sidebar.  The position varies depending on the design of your website, but it's a good call to add the clickable SSL javascript provided by Comodo SSL, Godaddy SSL, or any of the other large name providers.  Other providers of icons and security badges are Trustwave, TRUSTe, McAfee Trustmark and the Better Business Bureau.

When I began writing this blog post, I intended to get screenshots of each security badge, some SSL badges, etc.  Instead, I found them all on the Godaddy SSL  product page, so I took a screenshot with Fireshot (an awesome firefox add-on), and used arrows to pick apart the some of the important visual accreditation.  Godaddy has an incredible product page here, with an aim of converting you to purchase an SSL, preferably the more expensive one.  Check out my edited screen shot below:

 

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]

 Godaddy ecommerce icons and visual accreditations

Godaddy Ecommerce Icons and Visual accreditation

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Is Google Moving Towards Image Authorship?

 

Let's start off with me telling you that I have no affiliation with Google.  Although, I do rank highly for "pretend to work at Google"  This article is purely hypothetical.  In no way am I saying this will happen, but it makes sense for Google to do it.

Images on websites are the wild west.  On one side, you have rogue or simply untrained web developers grabbing copyrighted images right off of other websites or Google Image search.  On the other side, you have large corporations like Getty Stock Images who scan the internet for their somewhat expensive stock images.  No matter which side you are on or support, it's a losing game for a lot of hardworking photographers and graphic designers.

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]

justin murray google image authorship example

Google Image Authorship Example of Justin Murray

What can Google do about this wild west of image copyright infringement?

 

Google can give you Authorship.  Google can force the "best practices" of web design and online marketing, by instituting an image mismatch, or "duplicate action" on your website.  How they would track the image as appearing first on a page with your Google Authorship (alt tag crawl date perhaps?) is unknown to me, but anythings possible with Google behind it.  They could even offer to host images for photographers or website owners (acting as a cdn), and then track them that way also.

Offer me free cdn and authorship for my photographs, logos, banners, and icons?  I'm sold.

 

What do you think friends?

Could Image Authorship be the next big thing?

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Getting Your Website Indexed by Google

Indexing of your website in Google is extremely important.  If it isn't indexed in Google, then your website pages will not show up in Google search results.  If you do some significant changes in your website structure or layout, it's a good idea to re-submit your sitemap to Google Webmaster Tools.   Of course, a fast loading website and a properly optimized on-page seo implementation is also key to getting properly ranked in Google Search.  As you may have noticed, I have a special place in my heart for Quora.com, and I love helping to contribute my knowledge to the Questions posed by users, along with asking questions myself.  The following question, What are the ways to get top indexing in Google?, is a question I have answered many times in real life for clients and associates alike.  As a professional in local San Diego SEO, I pride myself in sharing my knowledge with open communities, enjoy, and leave any further questions in the social comments in the bottom of this post....

 

Read Quote of Justin Murray's answer to Search Engine Optimization (SEO): What are the ways to get top indexing in google? on Quora

How to Add Google Authorship to your Quora Profile

Quora is one of the few websites that have metadata chosen by Google to show you Quora profile picture and Authorship for Answers of questions on the social network.  This is a great opportunity for more personal branding and reputation building.  Become an authority figure in your industry, and provide value to a fast growing community.

This is what Quora post results look like with Authorship -

 

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]

google authorship via quora

Justin Murray Google Authorship via Quora

 

This is the question which I answered on one of my favorite social networking websites, Quora.com -

Quora: How do you enable Google Authorship for your Quora profile?

 

Read Quote of Justin Murray's answer to Quora: How do you enable Google Authorship for your Quora profile? on Quora

So friends, what do you think of Quora.com?  Have you noticed your Quora results being indexed with your Authorship?  Please share your experience in the comments below...[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Why Your Online Marketing is Failing and Why We Won't Let That Happen

Harsh.  I know.  But don't worry, the majority of businesses fail at online marketing.  I blame the massive failure rate in conversions and speed and ppc management on greed.  Jerry Maguire said it best...

Fewer clients, less money, more personal attention

I have seen large online marketing firms operating with multi-million dollar budgets and failing to deliver a quality website and marketing plan.  Their solution is a call center that reads from scripts and ensures you of their quality, without looking at your analytics or link patterns.  They offer editing of your website, but fail to add in Alt tags (for people with visual impairments) for any of the images.  Some clients pay $500+ per month in PPC management, and less than $150 goes into the actual Google Adwords account.

For over two years now, I have been assisting small businesses in their website development, online marketing, and social media marketing.  Some of these clients are getting leads on a monthly basis and making great strides in their SEO and content marketing plans.  The rest of these clients are either unable to invest in online marketing, struggling with the tasks (blogging, directories, etc), or simply caught up with the real world expectations of running a business.  These clients, and my successful clients, are now  enrolled in the KickinKnowledge "You Will Make Money" Plan.  It's simple, whether you can pay us or not, or whether you believe in your online marketing or not, you will be assisted by KickinKnowledge automagically.  We will be surprising you with blog posts, press releases, static pages, pinterest images, facebook posts, tweets, and more!