Why Your Online Marketing is Failing and Why We Won't Let That Happen

Harsh.  I know.  But don't worry, the majority of businesses fail at online marketing.  I blame the massive failure rate in conversions and speed and ppc management on greed.  Jerry Maguire said it best...

Fewer clients, less money, more personal attention

I have seen large online marketing firms operating with multi-million dollar budgets and failing to deliver a quality website and marketing plan.  Their solution is a call center that reads from scripts and ensures you of their quality, without looking at your analytics or link patterns.  They offer editing of your website, but fail to add in Alt tags (for people with visual impairments) for any of the images.  Some clients pay $500+ per month in PPC management, and less than $150 goes into the actual Google Adwords account.

For over two years now, I have been assisting small businesses in their website development, online marketing, and social media marketing.  Some of these clients are getting leads on a monthly basis and making great strides in their SEO and content marketing plans.  The rest of these clients are either unable to invest in online marketing, struggling with the tasks (blogging, directories, etc), or simply caught up with the real world expectations of running a business.  These clients, and my successful clients, are now  enrolled in the KickinKnowledge "You Will Make Money" Plan.  It's simple, whether you can pay us or not, or whether you believe in your online marketing or not, you will be assisted by KickinKnowledge automagically.  We will be surprising you with blog posts, press releases, static pages, pinterest images, facebook posts, tweets, and more!

Local Search Engine Optimization Knowledge for Small Business

Over the past few years, I have dealt with many business owners who are confused about local seo and the process involved.  It takes time to rank organically in Google for many competitive location based searches.  I have seen first page rankings take anywhere from 2-14 months, depending on the industry, competitiveness, and strategies used.

 

I decided to create this helpful local seo guide to assist fellow marketers and small business owners in improving their local search strategy.  This is also a good guide to forward to your online marketing agency, to ensure that they are using the proper tactics in your organic campaigns.  I split it into two sections for now, On-Page, Local SEO Business Directories.  It is imperative to your campaign that you maintain a consistent Name, Address, and Phone Number.  For the website submissions, be sure to fill out your profiles with good unique descriptions and as much information about your business as you can provide, to give it a respectable and full presence.

 

Google Local Search results for "san diego doctor"

Google Local Search results for “san diego doctor”

 

 

On Page Local SEO Optimizations

 

My Geo Sitemap is
<div itemscope itemtype=”http://schema.org/LocalBusiness”>
<h2><span itemprop=”name”>KickinKnowledge Web Productions</span></h2>
<span itemprop=”description”>Contact {name} owner Justin Murray at any time directly 415-237-3932 Meetings and Office by Appointment Only.</span>
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<span itemprop=”streetAddress”>4629 Cass St. #165</span>
<span itemprop=”addressLocality”>San Diego</span>,
<span itemprop=”addressRegion”>CA</span>
</div>
Phone: <span itemprop=”telephone”>415-237-3932</span>
</div>

and this html code contains seo friendly markup data from the specifications at http://Schema.org, specifically the LocalBusiness markup.

 

  • Add your Name, Address and Phone number to every page on your website.  Make sure the address and phone number are click-able on mobile devices.  Nobody likes going to a website on a cell phone and not being able to call them by pressing the phone number (usually it is mistakenly hidden in an image of the phone number, while it should be html/text, preferably with tel: – read more at http://stackoverflow.com/questions/1164004/how-to-mark-up-phone-numbers)

 

  • Mention your business city, state, and surrounding areas once or twice in your content.  DO NOT keyword stuff.  If you mention the same place within two paragraphs more than twice, you’re getting stuffy.  Don’t get stuffy.  Make your content natural and use ALT tags on your images.  Google has an older but still relative post on Alt tags – http://googlewebmastercentral.blogspot.com/2007/12/using-alt-attributes-smartly.html

 

  • In a prominent area of your website (top right sidebar?), have a contact form or Live Chat module with call-to-action text.

 

  • Ensure that your website is mobile and tablet friendly.  Preferably responsive design.  I make all my clients websites in responsive wordpress themes/frameworks.  These websites respond to the device width of whatever size device is viewing it.

 

  • Your website should be fast.  At least under 3 seconds load time.  Compress your images, get your jquery from Google libraries, use caching and minification if possible.  Check your website speed at Pingdom Tools – http://tools.pingdom.com/fpt/

 

  • Track your results.  Use the free data from Google Analytics and Google/Bing Webmaster tools.  Improve your conversion on pages by modifying your titles and meta descriptions for under-performing pages.

 

Local SEO Business Directories

Google Places This is an important one! Make sure to actually Verify your profile with Google. Search Engine Land has some great information on the new Google Places management at http://searchengineland.com/10-things-seos-smbs-should-know-about-new-google-places-dashboard-154686
LinkedIn
Yellow Pages
Yelp
White Pages
Super Pages
Local.com
City Search
Yahoo Local
Mapquest
Dex Knows
Yellow.com
BBB.org
Service Magic
Facebook
Angie’s List
Area Connect
Biz Journals
Topix
Foursquare
American Towns
Local Guides
411.com
Manta
Patch
City-Data
MerchantCircle
Yellowbook.com
Yellowpages.aol.com
Insider Pages
Magic Yellow
Hotfrog.com
Mojopages
Demandforce
Best of the Web Local
Bundle
Chamber of Commerce
Metromix
Yellowbot
Kudzu
ShowMeLocal
LocalPages
HopStop
YellowMoxie
Phonenumber.com
Yellowise
GetFave
Tupalo
Zip Local
EZLocal
City Squares
USCity.net
Local Database
Yellow Pages

Is Woocommerce the ultimate ecommerce solution for WordPress?

In my personal and professional opinion, yes!  I use WordPress almost everyday.  Throughout my career, I have used WordPress to create over 40 websites. It is the perfect compromise between seo structure, usability, and design capability. The plugins that are available for WordPress allow for easy integration of amazing functionality. Although, I have always been weary of plugins, as they are often developed by people with less than desirable coding practices. These poorly coded plugins can cause speed and/or security issues with your website. Today I will introduce you to one of the best plugins for WordPress, Woocommerce.  It has the speed and security to bring a fully functioning store to your WordPress website.

Woocommerce is an open source e-commerce plugin. You can literally go to woocommerce github and look at the change log and all the coding that makes woocommerce work. This allows for the core functionality to be improved via crowd sourced development, while at the same time encouraging developers to create a plethora of extensions to the plugin, along with some incredible themes.  Another awesome resource for Woocommerce is Woothemes.  Woothemes, which itself is structured on Woocommerce and WordPress, is a website/team of developers who consistently support Woocommerce with documentation, extensions (plugins), themes, and more!

Here's an awesome video introducing Woocommerce to the world -

 

Here is a screenshot of a live Woocommerce website settings page-

wordpress woocommerce settiings page

Looks intimidating, but trust me, it's easy and efficient once it's configured properly.

Are you considering starting an e-commerce website?  Do you have an e-commerce store that needs an upgrade to modern day web technologies?

We can help you assess your project and either build it for you, or coach you through it!  Contact us

Top 15+ Websites for Gaining Free Knowledge (and getting answers on almost anything)

We love free knowledge at KickinKnowledge.sharing knowledge

Please enjoy the list below and share it with your friends!

Quora.com – This is one of my favorite websites in the world.  It is a game-changer in the world of question and answer websites.  It allows for social voting – as in the answers to questions can be voted up or down in their ranking by the Quora community.

Google Books– I know, you know, but google really knows.  Check out the link to check out their advanced search.

Wikipedia.org – Not the most dependable as it is edited by sometimes heavily opinionated people.

Ted: Ideas worth spreading – Watch all the videos – no seriously – they will change your life

DuckDuckGo – A web search engine without the filter bubbles and privacy concerns.

Wolfram|Alpha – A Computational Knowledge Engine – Apple’s Siri uses it for many computations.

Twitter – The amount of content links and ability to search instantaneous results makes this a great knowledge source.

Best of the Web Blogs – The people themselves serve the knowledge here.  A great source for getting searching around some interesting blogs.

Google+ – Exploring around google+ can put you deep into the world of tech and content curated by the employees of google and their friends.

Youtube – Not just for funny dog and cat clips (although they are great) – a great resource for video tutorials and tips.

Joongle – Search through ten of the top websites with a unique interface.

Boardreader – Search through forums quickly – Forums are great for community backed solutions to problems.

Bing – Now including social results – Bing is really stepping its game up.

DocJax.com – Search through free documents and pdfs from all around the internets.

Google Scholar – Google’s database of scholarly work – including theses (plural of thesis – had to look that one up)

Reddit.com “Today I Learned” – Daily doses of random awesome knowledge.

Codecademy.org – Learn how to develop websites & more.  A great place to sharpen your skills or learn the basics.

Khan Academy – With a library of over 4,300 videos on everything from arithmetic to physics, finance, history, and more.

 

Looking for some knowledge to get you the skills to start your own online business like KickinKnowledge, FarmersMap, or MyRoundRobin?  Check out my friends at Treehouse.  I personally consider it much better than technical schools (Devry, ITT tech, etc)  –